The Washington Nationals played their home opener on Thursday afternoon in front of an announced crowd of 41,650. The first 25,000 fans to arrive at Nationals Park received a pair of white Nationals sunglasses and a durable red carrying case.
The irony of a sunglasses giveaway for a game that would be delayed for 1 hour and 25 minutes was not lost on many witty fans on social media. When the sun reemerged from the storm clouds, fans began to unzip the Curly W glasses cases and slide on their new shades.
I have a feeling that if the @Nationals were giving out ponchos instead of sunglasses today we’d have nothing but blue skies.
This Nationals promotion is deserving of praise for its originality. Over the last six years of attending Nationals games and promotional events, I have come across just one other pair of Nationals promotional sunglasses. That pair of red glasses was distributed at NatsFest in 2014 when the team was promoting its presence on social media.
The marketers also did a good job differentiating themselves from the other teams around the league who mostly distributed Opening Day schedule magnets and, in a few cases, rally towels. Originality was also preserved while maintaing a high level of utility which was lost on many fans last season with the distribution of Opening Day tins.
Many fans already have a preferred pair of sunglasses which will undoubtedly relegate this new pair to a solid backup position (see: Jose Lobaton). They will, however, get a lot of wear from this writer who won’t turn down an opportunity to represent the Nationals! Grade: B
Teddy, one of the beloved Washington Nationals racing president, stopped by Pinstripes on Tuesday afternoon for a sparsely attended, but memorable Opening Day viewing party.
The event was not highly publicized and was not even on my radar until Tuesday morning when it appeared as a sponsored link on my Facebook timeline. I shared the Facebook post and retweeted the Eventbrite page to @NatsGalleryBlog followers on Twitter to spread the word about the event.
The invitation promised happy hour specials, free bowling and bocce, Nationals prizes and a visit from the racing presidents.
The availability of DC Brau, a District Drafts classic at Nationals Park, made choosing a happy hour beverage easy and the barbecue chicken pizza was very tasty.
Perhaps the most exciting moment of the afternoon, aside from Bryce Harper’s home run, was the visit from Teddy. Teddy made a grand entrance down a staircase and was extremely excited about Opening Day. He was so excited that he started running around the entrance to the bar, high fiving customers, and enthusiastically clapping his hands.
Teddy stuck around for trivia which started after the second inning. Prizes for correct answers included a Ryan Zimmerman autographed baseball, a Tanner Roark autographed red hat, and two pairs of Nationals tickets.
I answered the first question correctly and went home (err…to my 7:10pm class) with the autographed baseball.
Having viewing parties when the Nationals are on the road can be a great way to keep fans engaged and excited. If the events are more widely promoted within circles of Nationals fans, they can have the potential to be successful events.
Do you want to know how you would have done during trivia? Here were some of the questions:
Q: What was the Nationals Spring Training record?
A: 19-4 (.826)
Where did the Nationals play when they first moved to Washington?
A: RFK Stadium
Max Scherzer threw two no-hitters during the 2015 season? How many pitchers have accomplished this feat?
Q: What awards, besides MVP, did Bryce Harper win for his 2015 performance?
Mark Lerner, principal owner of the Washington Nationals, took some time before Saturday afternoon’s rainout to discuss the future spring training site of the Nationals—The Ballpark of the Palm Beaches—with my graduate school class from The George Washington University.
Lerner described two primary reasons that factored into the team’s decision to move from Space Coast Stadium, the team’s spring training home since 2003, to West Palm Beach.
“The number one thing is geography,” Lerner said. “There is a much denser population around West Palm Beach.”
The amount of time that players and fans spend traveling to games can be very long. The closest road trip the Nationals make during the Grapefruit League season is a one hour trip to Osceola County Stadium to play the Houston Astros. The next closest facility is Tradition Field in Port St. Lucie where the Nationals travel to play the New York Mets. That facility is a one hour and ten minute drive from Space Coast Stadium.
The Ballpark of the Palm Beaches, which will be shared with the Astros, will strategically place the Nationals in a region where less travel is required. Both teams will be just 15 minutes away from the spring training facilities of the Miami Marlins and St. Louis Cardinals, who play in Jupiter, and 45 minutes away from Tradition Field.
Attendance at Nationals home games, and the aforementioned away games, will surely increase as a result of the 120 mile move south to a county with a larger population. Palm Beach County, with its estimated population 1.372 million people, has more than twice the amount of residents as Brevard County. Fans who want to see the Nationals play will, therefore, have easier time following the team around the region.
Lerner also described how the size of the clubhouse in Viera was another motivation behind the decision to let the Space Coast Stadium lease expire.
Bob Miller, assistant general manager and vice president of the Nationals, added that the clubhouse has space for just one treadmill and he emphasized that a much larger locker room is needed to accommodate the players and the larger clubhouse staff. Miller also said that the new clubhouse will accommodate the team’s nutrition and health programs.
It will have a kitchen, dining area and a private chef who will prepare meals for the players. This area will certainly be a step up from outdoor picnic tables, Sterno candles and catered meals.
Fans also have a lot to look forward to for spring training 2017. The new facility was designed by HKS architects–the same architects who designed the state-of-the-art spring training facility for the Arizona Diamondbacks and the Colorado Rockies. It will have 6,400 fixed seats plus a berm in the outfield. Lerner estimated it can accommodate as many as 10,000 people.
“We are not afraid of spending money on the ballpark,” Lerner said.
The ballpark will have clear sight lines, improved berm seating, and distinct areas for fans to get autographs.
“My number one goal was to give fans a Nationals experience,” Lerner said. “There is nothing like spring training baseball.”
This weekend was truly “everything you loved about NatsFest…all wrapped in a holiday bow.” It may have been even better than NatsFest.
The most significant improvement to the annual event was the amount of fan interaction with players. Last year, the opportunities to mingle with players were much more limited. A majority of the meetings took place at player photo stations–where fans had the chance to grip and grin with some of their favorite players.
This weekend there were plenty of opportunities to take photos with players at the photo stations, but it was also not unusual to see players mingling with fans at every activity in the exhibition hall.
Jayson Werth was on top of “The Slider” and helped push fans down the snow tubing themed slide. Dusty Baker posed for snow globe photos. Taylor Jordan tossed baseballs with fans at the carnival games station. Stephen Strasburg gave advice to fans at the steal home challenge station. Oliver Perez greeted fans preparing to encase themselves in plastic bubbles at the snowball run station. Players were everywhere and they were excited to meet the fans.
Winterfest was also defined this year by the presence of Bryce Harper. Harper sat out last year’s NatsFest, according to General Manager Mike Rizzo, because of an arbitration hearing that was scheduled for the following week.
The 2015 National League MVP more than made up for last year’s absence. Harper navigated the Walter E. Washington Convention Center with a five man security detail, but he was still incredibly accessible to fans as he posed for photos and taught baseball mechanics at the Nationals Youth Baseball Academy Field.
Harper may have been closest to fans on Sunday during the Lip Sync Battle which commanded national attention from the news media when he accessorized with a pink feather boa and danced to a song by the Spice Girls. He subsequently serenaded a young fan from his knees to the tunes of “My Girl” by The Temptations.
Main stage events including Nats Pictionary, a favorite from NatsHD Live pre-game show, and Youngbloods Q&A, where Gio Gonzalez sassed four rookies about their off seasons for 30 amazing minutes, seemed like an upgraded from last year’s NatsFest. These events replaced less exciting main stage events like the gingerbread house building contest and Jerry Blevins’ discussion about his all-time favorite movies.
There were only a few areas that warrant improvement for next season’s Winterfest.
The video pitch simulator station was one of those places. The virtual reality station gave fans the opportunity to throw pitches and then watch a batter smack it out of the ballpark. Unfortunately, the experience took more than a couple of minutes for each fan to experience which made waiting on a line of more than 30 people seem like an unwise investment.
The conclusion of Winterfest can also be improved. Sunday’s festivities on the main stage unceremoniously ended with Matt Grace and Taylor Jordan watching children faceoff in reindeer ring toss which didn’t establish a real sense of closure for fans.
The official final event of the day was the mascot home run derby which felt like a strange way to close the event compared to last year’s grand finale when the entire team gathered on the main stage for a sendoff.
We would start looking forward to next season’s Winterfest, but that could wait until October.
The evening took on an added level of significance because it is widely expected that Zimmermann will become a free agent during the offseason and sign with a different team.Friday night was likely his last home start for the Nationals.
Even though the Nationals were teetering just two games from elimination, 31,019 fans showed up on a rainy evening to cheer on their beloved pitcher one more time and claim a bobblehead.
Fans appreciated the significance of the evening and enthusiastically Tweeted photos of the giveaway.
The familiar red bobblehead box depicts Zimmermann standing on the grass with his arms in the air as he celebrates the final out of the September 28, 2014 no-hitter.The box, like the other 10-year anniversary bobbleheads, also has a short description of the moment.
“With the National League East title already clinched and home field advantage in the NL postseason securely in tow, the Nationals entered the final day of the regular season looking to get their work in and salute the nearly 2.6 million fans who watched them play over the course of the year.But Nationals starter Jordan Zimmermann had bigger plans.Along with catcher, Wilson Ramos, Zimmermann stayed on the field for all 27 outs that day, completing the finest pitching performance of his career and the first no-hitter by a member of the Nationals.As left fielder Steven Souzza Jr. secured the final out of the afternoon with an incredible diving catch, Zimmermann raised his arms skyward celebrating one of the greatest moments in team history.”
The bobblehead portrays that moment.Zimmermann stands on a grassy platform in his home red jersey and white pants with his arms stretched to the sky.A photograph of a crowd on its feet and Danny Espinosa watching the catch makes up the background of the bobblehead stand.The back of the gray bobblehead stand says, “2015 Nationals 10th Anniversary” and “NO-HITTER 9.28.14.”
The night seemingly celebrated much more than the no-hitter.A video montage featuring his first game in 2009 with the Nationals also played on NATSHD.
Unfortunately, hopes of another no-hitter were dashed after just 1.1 innings and he was tagged with the loss after he was unceremoniously lifted from the game for a pinch hitter.Many seemed bothered that their wasn’t a more fitting close to his potential last game with the Nationals.
Bummer the inside the park grand slam HR by the Phillies happened as Zimmermann was pitching on his bobblehead day: pic.twitter.com/yJNLlmsHjH
Fans, however, will always carry the memory of his incredible game and will have the bobblehead as a constant reminder of the time the normally reserved pitcher from Auburndale, Wisconsin pitched the greatest game of his career.
Washington Nationals fans have been treated to 50 percent off their orders from Papa John’s this season the day after the Nationals score seven or more runs and win.Naturally, I was excited when I saw a “Curly W” and the Papa John’s logo in a Tweet offering an opportunity to unveil a prize.It wasn’t the discount pizza deal that my friends and I were craving, but I tweeted #PJNationals anyway with the hope of unveiling a free pizza.
Ten days later, I received an email alerting me that I won two passes to watch batting practice on the field and PNC Diamond Club seats.I immediately texted my girlfriend, Margaret, about the contest and she agreed to fly in from Houston for Saturday’s game (and our two-year anniversary).
We arrived at Nationals Park and were met by, Andrew, an employee on the sponsorship team, outside section 107.Andrew gave us green wristbands, which gave us field access for batting practice, and escorted us onto the field.
I usually roam between the two outfield corners in pursuit of a coveted home run ball, but this experience was even more exciting because I realized that I may never again have such an opportunity.Margaret and I were among two dozen fans who stood on the warning track behind home plate on Saturday afternoon.
We saw Jose Lobaton, Tyler Moore, Pedro Severino, Trea Tuner and Dan Uggla hit in the batting cage and then watched the Phillies take their turn.It was very special to watch from such a close distance and hear players talk about their swings.Players from both teams had fun and laughed a lot as they waited to bat.
After batting practice, we took the elevator up to the field level and made our way to the PNC Diamond Club.The Diamond Club is a VIP club at Nationals Park featuring all inclusive food and drinks.We got in line outside of the club to have our tickets scanned and we were outfitted with a yellow wrist band which gave us access to reenter the club if we needed to exit for any reason.We did not have any reason to leave.
With about one hour to go before the first pitch, we surveyed the food and drink options.The spread looked very tasty and seemed so foreign to a college student accustomed to Nats Dogs who occasionally splurges on some Hard Times nachos.
I sampled the fluffy pizza, a juicy buffalo chicken sandwich, and salmon (because when in the Diamond Club…).The Diamond Club also offered a carving station, salad bar and an exceptional dessert spread.Cookies, m&m cupcakes, chocolate pretzel bars, red velvet cake shooters were just a few of the available snacks.Traditional ballpark snacks like peanuts and Cracker Jack were also options.
Six beers and three wines were on draft.Soda fountains were also located on both sides of the club.There were plenty of places to sit down to eat, but it is recommended that you arrive early to reserve a table.We found a comfortable bench area close to the dessert station, but there were also plenty of high top tables available which did not require a reservation.
We headed to our seats before the first pitch and were greeted by Jonathan, our server for the game.He pointed out the menu curled up inside our cup holders and told us he would serve us during the game.Jonathan later took our orders on a device the size of an iPhone and our food was delivered by a runner.Drinks followed shortly after the food was served.
Jonathan was responsible for several rows of people in our section so it was somewhat tough to get his attention.When we did get his attention we ordered traditional ballpark food–a cheeseburger with fries and pretzel bites.Both arrived by the next inning and were very dry.The beer arrived cold and covered with a lid.
The stadium seats provided us with a terrific view of the action.I could not stop saying, “These are the greatest seats I’ve ever had.”The cushioned seat was very comfortable and the sight line allowed for an unobstructed view of the strike zone.
Saturday’s game was not a high scoring affair, but Stephen Strasburg pitched a gem and finished with 13 strikeouts.It seemed as if almost nobody in the entire Diamond Club realized how well Strasburg had pitched.To give you a sense of the apathy in my section, an usher approached me in between innings to tell me that it was exciting to have a true fan sitting in his section.
The lack of fan enthusiasm and the average ballpark fare did not break my excitement.I left Nationals Park having had a true VIP experience.I hope to come back again soon.
Barry Svrluga, The Washington Post’s national baseball correspondent, stopped by the Washington Nationals’ team store on a few occasions in late July to talk with fans and sign copies of his newest book–The Grind: Inside Baseball’s Endless Season.
Readers will find themselves emotionally consumed by the 162-game season as Svrluga presents it through several distinct individual perspectives.Each chapter, therefore, has its own recognizable mood.
Readers will feel the exhaustion of veterans Ryan Zimmerman and Jayson Werth as they workout with strength and conditioning coaches starting in January to prepare for spring training.
Baseball marriages are revealed to be not “all roses and butterflies” thanks to Svrluga’s deep dive into the relationship between Ian Desmond, his wife Chelsey and his children.
Many casual fans think starting pitchers are lazy because of their “time off” in between starts.This notion is discredited as Doug Fister’s routine is described in vivid detail from the moment he exits a game against the Colorado Rockies to his next start against the Baltimore Orioles.Readers will develop a greater appreciation for a starter’s schedule and will understand when Steve McCatty, the Nationals pitching coach, says, “four days off is not four days off.”
Perhaps the most colorful insight in the book is about Kris Kline, the Nationals assistant general manager and vice president of scouting, as he drives hundreds of miles to evaluate potential prospects at college games that most scouts skip.Readers will feel especially satisfied to “hear” that player’s name called during the draft.
Readers can finish the 170-page book in an evening, so it is perfect for one of those rare days off during the grind.
The Washington Nationals brought back an unusual giveaway on Saturday, September 5.The first 20,000 fans at Nationals Park received a set of Nationals earbuds courtesy of T-Mobile.
The T-Mobile headphones giveaway in 2013 was enormously popular and fans lauded how stylish they were on Twitter.The over-the-ear headphones had a large “Curly W” on one ear and a script Nationals logo on the other ear.The headphones were also expandable so they easily fit most fans.
Saturday’s giveaway generated very little traffic on Twitter.The earbuds had two “Curly W” logos, but they were quite heavy.The white wires are about twice as thick as iPhone earbuds.These earbuds also lack a microphone which precludes fans from permanently swapping out their current earbuds.
Many people choose to use headphones instead of earbuds because they have trouble getting earbuds to stay in place.It was almost impossible to fit these earbuds in my ear and to get them to stay in place when I ran or walked.A stadium employee that I met had the earbuds wrapped around his ears, but told me that he couldn’t get them to stay in place either.
It was a great idea to follow up on the popular 2013 headphones giveaway with a similar product.These earbuds, however, will probably remain inside my nightstand until my iPhone earbuds finally break.
The first 20,000 fans who showed up at Nationals Park on Wednesday, August 5 to see the Washington Nationals face the Arizona Diamondbacks received Jayson Werth Chia Pets. The giveaway gained national attention from news outlets like ESPN and it quickly became a must have item. Fans started lining up as early as 4:00 p.m. to get their hands on what Valerie Camillo, the Nationals chief marketing officer, called a “unique item worth the effort.”
Starting Sunday, we will begin growing the tera cotta planter and we will post daily pictures here for your amusement.
I was surprised to learn about the partnership between the Washington Nationals and an area university when an agreement was first announced in 2012.At the time, I was an undergraduate student at The George Washington University and my only exposure to ads for my school were those in the newspaper and on television.Advertising to 3 million fans at Nationals Park over the course of a season seemed more exciting and effective.
AU proudly describes its target market in a press release calling D.C. baseball fans, “smarter than average, upwardly mobile, politically and socially vocal.”“In other words,” it states, “Nationals fans are wonks.”
“Wonk” appears much less prominently and in much smaller print this year. The text is also relegated to the right sleeve of the shirt.A large “Curly W” logo is displayed more prominently this year than it did in previous years and is around twice the size of the AU logo printed on the back of the shirt.
From a marketing perspective, AU pleases fans who added another Nationals shirt to their dressers while simultaneously making impressions with thousands of middle school and high school age children who will undoubtedly wear these shirts in hallways of their schools.
The design of the only Nationals T-shirt giveaway of the season is not nearly as impressive as other shirt giveaways around the league.Fans at 13 Friday Mets home games, for example, have received shirts with more exciting designs like retired numbers and player silhouettes.
The T-shirt gets bonus points for being extremely easy to wave during the salute to the military.